Method & Madness Conference
Phoenix Design Week
October 17 - 24, 2015
(Conference 17 & 18)
Method & Madness Design Conference features internationally recognized keynote speakers, interactive panels, workshops and social events to connect with other current and future design leaders.
Phoenix Design Week is a week-long celebration of Arizona’s design community, including a variety of exhibitions, open houses, workshops, presentations, activities, and other community growth oriented events.
White House Creative Director
Ashleigh Axios is the White House Creative Director, managing design from within the Office of Digital Strategy, which serves the mission of connecting people with purpose. Examples of her team’s work include the web strategy behind each State of the Union, the maintenance and responsive redesign of WhiteHouse.gov, as well as the strategy behind each of the White House digital presences. Ashleigh is also President of AIGA Washington DC, where she she leads a dedicated board of volunteers in connecting, engaging, and supporting the DC creative community. Ashleigh received a BFA in Graphic Design and a fantastic husband from Rhode Island School of Design (RISD).
11:15 am - 12:00 pm
Founding Chair, DSI MFA at SVA NYC
Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA and the founder of the design lab CommonWise. She is a business strategist and communication designer who has founded two companies and taught creativity to leaders and organizations around the world, helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs. Cheryl received the prestigious AIGA medal for her contribution to the field of design in 2014.
Her clients have included Ford, American Express, Reebok, Mariott International, Cemex, Gap, Bayer Corporation, Seventh Generation, L.Oreal, Hearst, Sappi, WWF, Audubon, IDE, Concern Worldwide and the Girl Scouts of America. She created the Ideas that Matter program for Sappi in 1999, which has since given over $12 million to designers working for the public good. She also advised Paul Polak and the Cooper Hewitt National Design Museum on the exhibit, “Design for the Other 90%.”
4:15 pm - 5:00 pm
Creative Director at CreativeLive
Stewart Scott-Curran is a Glasgow born, San Francisco based Designer. He developed an interest in design from obsessing over the typography and layouts of his dad’s folk music album covers.
After graduating in Industrial Design in Glasgow he relocated to Amsterdam, Netherlands to work for Nike in their Global Soccer Unit. There he designed on-field uniforms for the best teams and athletes in the sport including all Nike teams represented at the 2010 FIFA World Cup in South Africa.
In 2011, after 2 years in England, he left the UK for the US and after stints in Brand Communications at The Coca-Cola Company and CNN is now Creative Director at CreativeLive, a San Francisco online creative education platform.
3:00 pm - 3:45 pm
Todd Berger & Lucian Föhr
Berger & Föhr
Todd Berger and Lucian Föhr are Berger & Föhr , an internationally recognized graphic design duo. In late 2014 they cofounded Ello, an inspirational network of global creators. Currently, Todd and Lucian lead Product & Design at Ello. They have spent the past 13 years working side by side creating art and design that has been exhibited nationally and internationally.
2:15 pm - 2:45 pm
Adobe Creative Resident
Becky Simpson is an illustrator, author and graphic designer who’s based out of Austin, Texas. She’s both author and illustrator of the book I’d Rather Be Short and she's currently finishing up her second book, The Roommate Book. Her work reflects her passions for connection, process and play. As one of the first Adobe Creative Residents, she is focusing on the creative process of designing a sustainable illustration business and sharing the process along the way.
Becky’s book and other work has been featured by Parade, Refinery 29, Lifehacker, 99U, Buzzfeed, Man Repeller and the Houston Chronicle. Becky’s spoken at events such as Circles, GIANT, Texas Style Council, Creative Jam, Yellow Conference and Adobe MAX.
9:15 am - 10:00 am
Heidi Meredith & Renée Walker
Gold is the design partnership between Heidi Meredith and Renée Walker.
Heidi and Renée met in San Francisco while obtaining their MFAs in Design. Together they share a love of typography, pattern, books, and generally all things design. They have a diverse skill set that runs the gamut between Heidi's seven years experience at the quirky publisher McSweeney's and Renee's classically trained Swiss Modern background.
10:00 am - 10:45 pm
Jacqui Oakley Illustration
Specializing in hand-lettering and portraiture, Jacqui Oakley has been a freelance illustrator for 14 years. She blends bold line-work and vivid colour for clients such as The New York Times, Rolling Stone, Penguin, National Geographic, Amazon and AOL. She also teaches at OCAD University in Toronto and her paintings have been exhibited in Toronto, LA, San Francisco, Philadelphia and Shanghai.
11:30 pm - 12:15 pm
Juan Carlos Pagan
Design Director at Deutsch New York
Juan Carlos Pagan is a New York based Designer, Art Director and Typographer. In 2006 he received his BFA in Communication Design from Parsons School of Design, and in 2011 he completed his studies as part of the inaugural class of Type@Cooper. Some of his clients have included The New York Times Magazine, ESPN Magazine, Print magazine, Pinterest, The New York Lottery, The ADC, The AIGA, Water is Life, and Nike.
His work has been recognized by The Art Directors Club, The Type Directors Club, Cannes Lions, The One Club, D & AD, The Clios, Print Magazine, and Communication Arts Magazine. In 2012 he was named a Creative You Should Know by Creativity Online and AdAge. In 2013 Juan was the recipient of the ADC Young Guns 11 Award. That same year he was the covers story and listed in the top 10 of Adweek’s Talent 100. In 2015 Paste Magazine named Juan Carlos one of the top 10 Designers to watch.
10:15 am - 11:00 am
Creative Director Reach Records
Alex Medina currently works as the Creative Director for Reach Records and their lifestyle brand 116. He's also an award-winning music producer for Lecrae, Andy Mineo, Trip Lee and other artists. He and his wife, Elidaysi, were born and raised in New York City. They currently live in Atlanta with their son, Luca.
9:00 am - 9:45 am