Continue to cultivate community at our design week events!

PHXDW CONFERENCE SPEAKERS

Look back at 6 powerful keynote sessions on the main stage and 18 breakout sessions across 6 curated tracks—which heloped you reconnect with your craft, your community, and the future of design in Arizona.

Want to personalize your experience? Choose from 6 optional pre-conference sessions and 2 exclusive lunch & learn sessions (additional registration and fees apply).

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KEYNOTE SPEAKERS

Emily Cohen

Emily Cohen

Role
Founder & Partner
Organization
Casa Davka, LLC

Emily Cohen is a no-nonsense business consultant who has partnered with leading creative firms worldwide. At Casa Davka, Emily works holistically with our clients to envision and plan for their future and business growth but has a particular passion and expertise in positioning, business development, and organizational development strategies. A frequently requested main stage speaker within the creative industry, Emily has spoken at hundreds of international, national, and local conferences and events for organizations. She also is the author of the business book for creatives, Brutally Honest: No-bullshit Business Strategies to Evolve your Creative Business.

Session: Advocating for Design

Bill Gardner

Bill Gardner

Role
Owner/Founder
Organization
Gardner Design
LogoLounge

Bill Gardner is the founder of Gardner Design and LogoLounge.com, where he's led branding for Kroger, the NFL, Cessna, and more. He's the author of Logo Creed, the best-selling LogoLounge book series, and the annual Logo Trend Report. An AIGA Fellow and LinkedIn Learning instructor, Bill speaks globally on identity design and serves on industry boards. His work blends strategic insight with visual craft, always grounded in business objectives. Offstage, he's a former VP of the International Brotherhood of Magicians — proving he knows how to make both logos and minds pop.

Session: 2025 — 26 Logo Trend Report: The Good, The Bad, and WTF

Dan Janssen

Dan Janssen

Role
Chief Creative Officer
Organization
Lincoln Design Co

Dan Janssen is the Chief Creative Officer at Lincoln Design Co., a branding studio known for bold work, sharp design, and a strong creative culture. He kicked off his career at DC Shoes in San Diego, designing in the heart of the skate and action sports scene. In 2005, he launched his first agency, which grew into what's now Lincoln Design Co. With over two decades in the game, Dan has led creative for brands like Nike, Netflix, Hasbro, Hot Wheels, Monster Energy, and Liquid Death.

Session: Uproot Your Brand Design: Building a Killer Brand for Your Agency or Personal Identity

Dustin Noden

Dustin Noden

Role
Creative Director
Organization
Lincoln Design Co

Dustin Noden is a Creative Director at Lincoln Design Co., where he helps lead bold creative rooted in modern culture and design. With a deep love for visual storytelling and a sharp sense of what's next, Dustin brings fresh perspective to every project. He's also the co-founder of Kern Club, a creative font foundry that celebrates unique typefaces. At Lincoln, he's helped guide work for top brands across the sports, lifestyle, and entertainment industries.

Session: Uproot Your Brand Design: Building a Killer Brand for Your Agency or Personal Identity

Sadie Red Wing

Sadie Red Wing

Role
Indigenous Design Educator
Organization
Arizona State University & University of Minnesota

Sadie Red Wing is an Indigenous graphic designer and student advocate from the Spirit Lake Dakota Nation. She received her Bachelor of Fine Arts in New Media Arts and Interactive Design from the Institute of American Indian Arts (IAIA) and her Master of Graphic Design from North Carolina State University (NCSU). Her research on cultural revitalization through design tools and strategies created a new demand for tribal competence in graphic design research. Red Wing urges Native American graphic designers to express visual sovereignty in their design work and encourages academia to include an Indigenous perspective in design curricula.

Session: Designing for Tribal Sovereign Governments

Laura Worthington

Laura Worthington

Role
Typeface Designer
Organization
Laura Worthington Design

After training and working as a graphic designer since the mid '90s, Laura turned her lifelong fascination with lettering and typography into a business, publishing her first typeface in 2010. She has since published more than 200 typefaces, and designed custom faces for Fortune 500 companies. Laura's typefaces are based on her own hand-lettering and calligraphy.

Session: Type Tales

Michael Janda

Michael Janda

Role
Mentor for Creative Entrepreneurs
Organization
More Creative Academy

Michael Janda is an award-winning creative director, agency founder, and bestselling author. He built the creative agency Riser with clients like Disney, Google, Warner Bros., and ABC, then sold the business after 13 successful years and $30 million in revenue. Before that, he served as a creative director at Fox. Michael is the author of Burn Your Portfolio and The Psychology of Graphic Design Pricing. Today, he shares practical, no-fluff strategies to help creative professionals at all stages of their careers master business, pricing, and growth.

Session: The Agency Gauntlet: Surviving, Scaling, Selling

CONFERENCE EMCEE

Paul Mendoza

Paul Mendoza

Role
Design Strategist
Organization
Appaulled Events & Experiences

Paul Mendoza (he/him) is honored to be this year's host for PHXDW! He's an AIGA veteran: a board member emeritus for AIGA LA; a former Chair of the Chapter Advisory Council; and a Producer for the 2023 AIGA Design Conference.

When he's not making human pyramids, Paul is an experience designer, producer, educator, and strategist for creative communities. Highlights include Amazon's CONFLUX design conference, TEDxUCLA, ArtCenter MGx, and @ucla's True Bruin Welcome.

Paul holds an MBA in Design Strategy from California College of the Arts, a BA in Communication Studies from UCLA, and a karaoke mic since birth.

CONFERENCE BREAKOUT SPEAKERS

Jonny Arvizu

Jonny Arvizu

Role
Art Director, Designer & Illustrator
Organization
Trapdoor Studio & High Jinks Apparel

I'm a versatile art director with deep technical expertise in advertising, branding, and commercial illustration. From national campaigns to local culture projects, I've led teams and collaborated with major brands to build creative solutions that connect, perform and inspire. My work blends storytelling with strategy, transforming ephemeral ideas into meaningful and collectible experiences. I believe in honest collaboration, creative clarity and a community-minded approach to design. My aim is to make something that resonates.

Session: Drawing the Line: Human Intuition Meets AI Assistance

Jason Boesel

Jason Boesel

Role
Senior Graphic Designer
Organization
Grand Canyon Education

Jason is an award-winning Graphic Designer who has collaborated with a plethora of clientele including local Arizona-based businesses, globally-recognized institutions, and beyond. With a knack for brand management and academic marketing, he currently operates as a Senior Graphic Designer for Grand Canyon Education, mentoring students while developing strategy-driven creative solutions. Additionally, his love for the southwest and saguaro cacti has compelled him to pursue his own creative endeavors, leading to the rollout of his own line of Arizona-themed apparel and accessories under the moniker Sunburnt Merch. With over 10 years of creative experience, Jason remains committed his professional growth and encouraging those around him to vigorously pursue their own creative interests.

Session: Cultivating Your Creativity: The Power of Personal Passion Projects

Erica Brooks

Erica Brooks

Role
Creative Director
Organization
Hello Creative Solutions

Erica Brooks is a designer and art director who thrives on designing multi-page documents. InDesign is her happy place. She digs details like efficient processes, clean files, and understanding the business goals behind each project. One of the most common responses she hears from clients is “You ask the best questions.” For that, she credits her journalism education and her general disposition of curiosity about the world. When not engrossed in a page layout project or refining a pitch deck, Erica is usually planning an adventure along the lines of hiking the Inca Trail to Machu Picchu or indulging in a tour of Christmas markets around Germany.

Session: Getting Beyond "This Sucks": Critical Advice about Criticism and Advice

Anne Brown

Anne Brown

Role
Visual Communicator and Design Researcher
Organization
Words Plus Image

Anne Brownfield Brown is a designer, educator and avid photographer. After a multi-decade career in design and communications at Fortune 500 companies, she now savours the opportunity to create sans client. On a trip to Japan, she discovered emas, an aspect of Japanese culture that hasn't received much attention in the West. She is excited to share these visually compelling images with the design community.

Session: Brand Zen: Unearthing Design Inspiration from Japan

Robby Brown

Robby Brown

Role
Owner
Organization
WTF

When I first found my creative outlet in video production, I grabbed on tight and never let go. The idea of a typical 9 - 5 always bummed me out, so I made a home in the creative world and stuck around for two decades. I don't have a plan B. I'm a professional artsy-fartsy type who believes in making cool sh*t with heart and finding ways to sneak personal style into every photo, video, and story I touch.

Session: Rooted in Discomfort: Building a Brand with a Fraud Complex

Chris Carls

Chris Carls

Role
Art Director
Organization
Cirrus Visual

Chris Carls is the Art Director at Tucson design and print firm, Cirrus Visual, where he's been for almost 25 years. He holds a BFA from the University of Illinois, and an MFA from the University of Arizona, and he's also an Adjunct Professor at Pima Community College, teaching Adobe Illustrator and After Effects. Chris is an Adobe Community Expert, and is on the Adobe Illustrator Pre-Release team, testing new features and engaging with developers, marketers and other users from around the world.

As a local community leader, he stays busy by hosting monthly creative events. Public speaking is a passion, recently being featured at TenWest and Creative Pro Week in 2025, Creative Mornings and Phoenix Design Week in 2023 & 2024.

Session: Lunch & Learn: Designing for Print

Sara Chambers

Sara Chambers

Role
CEO + Brand Strategist
Organization
Elly and Nora Creative

Sara Chambers is a brand strategist, speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She’s also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community.

Session: From Vendor to Visionary: A Tactical Shift for Designers Ready to Lead Brands, Not Just Execute Them

Kameron Davis

Kameron Davis

Role
Owner / Creative Director
Organization
PWR

An aerospace engineer-turned-designer, Kameron is skilled in branding, motion, and web design. He's driven by a passion to serve clients and partner with them to make their organization the best it can be. As a Black designer, Kameron is proud to play a part in showing the next generation of underrepresented students that design can be a viable career path for them.

Session: Humans Over Algorithms

Paul DeNigris

Paul DeNigris

Role
Chief Creative
Organization
Foxtrot XRay

Paul DeNigris is an award-winning visual effects artist, filmmaker and film educator with three decades of experience in making moving images for screens both big and small. He is the founder and creative director of VFX and motion design boutique Foxtrot X-Ray.

Session: Using CGI and Visual Effects to Elevate Your Brand

Shireen Dooling

Shireen Dooling

Role
Creative Director
Organization
Modulate Media

Shireen Dooling is Creative Director for Modulate Media, a visual science communicator, and a 2023 Brooke Owens Fellow with experience designing for science ensuring intricate topics are accurately depicted for diverse audiences. Her expertise spans various scientific fields including engineering, space, biology, and climate research. She excels at meeting researchers at their level to identify key topics for visual communication, translating complex concepts and data into clear, compelling visuals. Notably, she designed NASA's 35th-anniversary identity mark for the Hubble Space Telescope. An advocate for STEAM fields, Shireen frequently presents to students, highlighting pathways into science, including through illustration and design.

Session: Design's Critical Role in Science and Space

Caroline Fuller

Caroline Fuller

Role
VP of Agency Operations
Organization
Elevation Marketing

Caroline has 20 years of marketing and advertising experience working on global brands in New York, London, Cincinnati & Phoenix. She spent the majority of her career in Account Services at different agencies, including BBDO, Ogilvy, Digitas and McCann. Caroline is currently the VP of Agency Operations for Elevation Marketing, a global B2B marketing agency in the greater Phoenix area and also serves as the VP, Volunteering for AMA Phoenix. Her passion is leading integration across teams to have effective collaboration and strategic creative business impact. She likes taking on complex situations and making it better all while partnering with others to understand the full view of what is needed for success. Connecting the dots is the fun of it all!

Session: Connecting the Dots

Jessica Gerlach

Jessica Gerlach

Role
Senior Designer
Organization
University of Arizona

Jessica Gerlach is a designer, illustrator, and full-time wrangler of competing deadlines, scientific jargon, and—on particularly wild days—four cats. Based in Tucson, she holds an MFA in Visual Communications from the University of Arizona and currently works in-house at a land-grant university, translating complex research and outreach into visuals that actually make sense (and occasionally look great on a t-shirt).

A former design professor, Jessica has taught at multiple universities and previously led an arts-in-education program convincing schools that creativity is, in fact, essential. Her work is rooted in storytelling, nature, and just the right amount of chaos.

Session: Designing for Everyone, Everywhere, All at Once: with AI as Your Sidekick

Karen Loomis

Karen Loomis

Role
Oracle & Founder, Adjunct Instructor
Organization
No Moss Brands, GCU

Karen Loomis (Gilmore) is the oracle and founder of No Moss Brands (NMB), branding and marketing firm in Phoenix Arizona As a business owner, Karen, spent 18 years in the fitness industry followed by a major career shift into the marketing and advertising industry. After a two year stint with an advertising agency, she spent 10 years as the Creative Director of a $1.5B local retail company with 114 stores in the U.S. In 2012, NMB was formed. Karen also is an adjunct instructor at the College of Arts and Media at Grand Canyon University.

Session: Modern Brands for a Modern World

Serban Mare

Serban Mare

Role
Speaker/Program manager
Organization
The Road to Happiness and Fulfillment

Serban Mare immigrated from Romania with $200 and built a 20-year career in the tech industry, rising from technician to Engineering Program Manager. In pursuit of the American Dream, Serban experienced the hidden toll of burnout. He now helps high performers reframe stress, protect their energy, and lead with clarity. His talks blend real-world experience, science, and practical tools to help teams move from burning out to burning bright.

Session: From Burned-Out to Burning Bright

Rachel Perez

Rachel Perez

Role
Owner & Creative Director
Organization
Composion

Rachel Perez is the owner and sole creative behind Composion, a branding studio based in Tempe. She specializes in brand identity, logo design, and website design for human and animal health and wellness businesses. Rachel works one-on-one with mission-driven professionals, like physicians, veterinarians, private practice owners, health coaches, fitness studios, and other allied health providers, to help them connect with the people and pets who need them most. With 14 years of experience and a degree in Visual Communication from ASU, she brings a thoughtful blend of strategy, storytelling, and design to every project.

Session: Networking for Introverts: Growing Your Roots

Hunter Saylor

Hunter Saylor

Role
Graphic Designer + Video Editor
Organization
Designersaylor

Hunter Saylor is a Phoenix-based creative specializing in video editing and design. His work spans brand storytelling, commercials, social media content, documentaries, and trailers, all brought to life with a sharp eye for design and visual communication. Drawing from his background in graphic design, Hunter also crafts compelling brand identities through logos, posters, merchandise, business cards, and motion graphics.

He has collaborated with a range of clients including Bayer, World Animal Protection, The Nile Theater, The Ostrich, Simply Noted, and Patriot Hard Seltzer, delivering visually impactful content that resonates across platforms."

Session: GLIZZYCON: Storytelling through Graphic Design and Merch

Ben Scolaro

Ben Scolaro

Role
Creative Director
Organization
Chicanos Por La Causa

Ben Scolaro is all about people. His design, creative direction, and photography is dedicated to highlighting our shared humanity through a nuanced and dignified telling of our stories as individuals and community. Ben currently serves as the Creative Director at Chicanos Por La Causa, a nonprofit that started as a grassroots activist movement in the 1960s and today has become a community resource for people of all backgrounds across the country. His work regularly receives awards including Best of Show at the American Advertising Federation ADDY Awards and finalist for the AIGA Best of AZ.

Session: Lunch & Learn: Can we go now? An Intravert's Guide to Networking

Nicole Stumphauzer

Nicole Stumphauzer

Role
Senior Graphic Designer
Organization
Paramount

Nicole is a graphic designer and art director who specializes in branding, on-air graphics, and events. She's a senior designer at Paramount on the Brand Studio team which specializes in branded content and partnerships. Past work includes Pepsi, Hollister, MTV, Nickelodeon, VidCon, and much more. Beyond Paramount, Nic designs YouTube thumbnails, binges reality tv, and collects way too many Funkos.

Session: Rooted in Curiosity: How Small Choices Led Me to Big Opportunities

Patience Walton

Patience Walton

Role
Senior Graphic Designer
Organization
The Premier Design Haus

Patience Walton is an award-winning Creative Director and author, a true storyteller through visuals and learning. With over two decades of experience, she's mastered the art of blending graphic design with instructional design to craft communications that truly connect. Holding a Master's in Instructional Design & Technology and a Bachelor's in Graphic Design, Patience brings a powerful combination of creativity and strategy to every project. As a dedicated mentor, she loves sharing her insights and empowering others. Get ready for a presentation that's as inspiring as it is informative!

Session: Design for Minds: The Neuroscience of Impact

benjie wilhelm

benjie wilhelm

Role
Founding Principal
Organization
Standard Works Administration

benjie is known for building visually concept-driven, culturally relevant brands that tell stories informed by strategy and insight. He has juried The Big One, Alaska's statewide design competition, and was a keynote speaker at TEDxFaurotPark. benjie has presented at the UCDA Design Educators Conference and was featured as a distinguished alumni by BGSU GD. He was also part of ArtCenter College of Design's inaugural MDes cohort in Brand Design and Strategy. Previously, benjie founded •Singularity, where he designed for global brands like Starbucks and TED. Now, through his solo practice, Standard Works Administration, he puts strategy before form for brands seeking strong identity governance.

Session: Building an Informal Brand Statement

PRECONFERENCE WORKSHOP PRESENTERS

Julie Bonner

Julie Bonner

Role
Designer & Creative Entrepreneur
Organization
Julie Originals

As a creative entrepreneur, Julie Bonner has provided design and illustration services in Arizona for the past twenty years. Known for her bold, colorful desert-inspired artwork, Julie is the creator of the Addy Award-winning Desert Dwellers Flash Cards, which combine her fine art aesthetic with a passion for education and storytelling. In addition, Julie teaches entrepreneurship at the University of Arizona and graphic design at Pima Community College. She holds a B.S. in Graphic Design from Drexel University and an MBA.

Session: Building Connections Without the Cringe

Amy Robinson & Christina Carrasquilla

Amy Robinson & Christina Carrasquilla

Role
Creative Partners
Organization
The Brand Girls' Bakery

Bridging the gap between beautiful design and practical inclusivity, whether it's for web, print, or anything in between. We're passionate accessibility advocates, web developers, graphic designers, and UX strategists who are really passionate about everyone being able to have equal and fair access to the World Wide Web and beyond. If you are too, you can think of us as your accessibility sous bakers—helping you sift through jargon to keep you compliant and in the right advocacy space to make a difference in your designs, at your job, and in your community.

Session: Baking the Blueprint for Accessible Design

Morgan Clark

Morgan Clark

Role
Senior Product Designer & Vice President
Organization
AIGA Arizona

Morgan Clark is a Senior Product Designer, design systems nerd, and Figma enthusiast. She's led design across industries from education to healthcare, and loves making Figma feel less scary. Her goal? To help you feel confident and creative—without the stress.

Session: Designing in Figma: A Beginner's Hands-On Workshop

Michelle Fehler

Michelle Fehler

Role
Clinical Professor
Organization
Arizona State University

Michelle Fehler is a Clinical Associate Professor at Arizona State University's Design School where she combines her expertise in design, biomimicry and systems thinking for her research and teaching. With a focus on interdisciplinary collaboration, she engages in a design approach that fosters deeper human-nature connections leading to regenerative design solutions. Through her work, Michelle strives to cultivate a deeper appreciation for biomimicry principles and their potential to shape a more harmonious relationship between human innovation and life on this planet.

Session: Rooted Makers: A Hands-On Biomimicry Workshop

Amanda Miller

Amanda Miller

Role
Resume Writer | LinkedIn Optimization Expert | Job-Search Coach
Organization
Staffing Strong

Amanda Miller is a passionate advocate for job seekers, whether they are looking for a new position or transitioning to consulting or business ownership. As the owner of Your Career Advocate, she has helped tens of thousands of individuals elevate their personal brand through resume writing, LinkedIn optimization, and job-search coaching. When not working, you can find Amanda on a hiking trail, at the gym, or baking keto goodies in her kitchen.

Session: Differentiating Yourself in a Competitive Job Market

Rani Sweis

Rani Sweis

Role
Creative Director
Organization
Attic Salt

Rani Sweis has forged a remarkable path through entertainment and business, collaborating on set with Hollywood icons and engaging with hundreds of brands at leading global tech companies. Over the last fifteen years, his passion for understanding human behavior and crafting brand identities around it has been the cornerstone of his career. As the CEO and Creative Director of Attic Salt, renowned for its disruptive approach to brand identity, Rani is dedicated to crafting world-class identities for visionaries and change makers. His daily mission is to craft narratives that challenge conventional industry standards, tell impactful stories, and ignite meaningful change.

Session: From Order Taker to Brand Maker: The Strategy Framework That Changes Everything

Evelyn Vega

Evelyn Vega

Role
President
Organization
Staffing Strong

Evelyn Vega is the founder and president of Staffing Strong, a recruitment firm specializing in placing highly qualified marketing, creative, and digital professionals. Evelyn Vega was formerly the director of several national marketing recruitment firms, where she led and managed sales, recruitment, and account management teams. She is an advertising agency veteran and served as president of the American Marketing Association Phoenix. Evelyn also served on the boards of AIGA and APMP (Association for Proposal Management Professionals) and has participated in advisory groups. Currently, she serves on the advisory council for Arizona State University's Design and Graphic Information Technology programs.

Session: Differentiating Yourself in a Competitive Job Market