PHXDW Conference Schedule

The PHXDW Evolve Design Conference is the signature event during Phoenix Design Week. Join us October 12 & 13, 2019 for a full-on professional design conference chock-full of actionable insights, hands-on education and fire-fueling inspiration. All conference events will be held at the Phoenix Convention Center North, Room 120D in downtown Phoenix, Arizona. Adjacent parking is available, see Ticket Info for further details. We look forward to welcoming you!

Schedule — October 12

Time Event Location
8:00 AM

Registration

Plan to arrive early — lines can be long!

Room 120D Lobby
9:00 AM

Day 1: Welcome to Phoenix Design Week

Rick Burress, Emcee

Mike Marinello, Phoenix Design Week Director

Main Stage
9:20 AM

Keynote
“The Process of Change”
Tommy Perez, Maker of Fun Stuff

I strongly feel that we as creatives love seeing and hearing about others’ creative processes. Seeing that final work is great, but what I find to be the real treat and truly inspiring is getting a peek behind the scenes. Seeing the thought, the hard work, and craft that goes into making something is invaluable. So with all that, I’ll be sharing a bit of my story, work and things I’ve learned—all through the lens of my creative process.

Main Stage
10:10 AM

Keynote
“How to Design Solutions for the World’s Biggest Problems”
Jack Morgan,
Duolingo

What do the richest man in the world and a schoolchild in a poor country have in common? They’re both studying on their cellphones. Globally, more people have access to cellphones than toilets, and millions of people are using free apps to get out of poverty. In this eye-opening talk, get an inside look at the cutting-edge design that teaches 300 million people for free—from the world’s largest refugee camp to the classrooms of Harvard and beyond, discover how you can use design and technology to solve the world’s biggest problems.

Main Stage
11:00 AM

Refresh with AZIMA
Coffee/Beverage Break

Room 120D Lobby
11:30 AM

Breakout Session 1

Choose a session from one of six tracks:

Room 132C — Adobe
Brian Wood
“Designing and Prototyping Your Next App with Adobe”
Experience matters. People decide within seconds whether your app or website is useful and engaging. Crafting a great user experience requires more than just visual design. Adobe XD is an app for doing it all—wireframing, visual design, prototyping, previewing and sharing. In this session, we’ll show you how to design and prototype a great user experience using Adobe XD, with tips and tricks to immediately be more productive.

Room 132B — Business of Design
Jane Goat
“Running a Creative Business”
Want to freelance full time? In this session, we’ll discuss specifics how-to’s on how to get your business up and running in a way that protects you legally and maximizes your profit. We’ll also discuss how to get jobs, the art of negotiation, the importance of insurance for your trade, and using social media to document and promote your work.

Room 132A — UX & Design Thinking
Zac Elletson with panelists Jacob Carter and Craig Holzinger
Design Systems for SaaS Products
Make no mistake, building a design system is hard. Join us as we talk about the trials and triumphs of building a design system from scratch at Integrate.

Room 131C — Diversity & Inclusion
Eunique Yazzie with panelists Brian Skeet, Brittany Gene, Karl Jim and Ravenna Curley
“Culture Shifting II: Metamorphosis”
The power of creative advocacy is the intentional effort to create a united voice; knowing design can be the fundamental catalyst for impact. As designers, we help craft ideas and explore the age-old question of “How do we create change?” This presentation will include a panel discussion between cultural designers/artists and storytellers who are influencing perspective, creating community and voicing the unheard stories of Arizona.

Room 131B — Creative Collaboration
Vincent Gonzalez
“Creative Projects, or How I Learned to Stop Worrying and Love the Wall”
As artists, we cherish or creativity. We seek ways to grow, to stay “productive,” and to find meaning. Sometimes, we reach a fork in the road or hit a wall. When that happens, a timed creative challenge can unlock something we didn’t know was there.

Room 131A — In-House Design
Jessica Foncannon
Lost that Lovin’ Feelin’? Sweet Graphic Design—Bom, Bom Bom!
The daily grind kills creativity! How do we break free and create clever concepts that deliver poignant messages with the flair of strong design? In this session, we’ll go over three major ideas on how you can keep that lovin’ feelin’, how your creativity can take flight, and how to do it in style. Feel the need? Let’s take off! 

Breakout Rooms
12:20 PM

Lunch on your own

Registered Topic Lunch Groups meet in the lobby outside Breakout Rooms 131 & 132.

Downtown Phoenix
2:10 PM

Breakout Session 2

Choose a session from one of six tracks:

Room 132C — Adobe
Brian Wood
“Get it Done Faster: Real-World Productivity Tips
What if you could get as much (or more) done, while also spending more of your time immersed in the creative process you love? Look, I get it—learning new ways to work feels like spending time you don’t have to spare. In this rapid-fire session, you’ll pick up tips that can liberate you from the workflow slowdowns that are costing you precious time and energy. Come ready to soak in new Illustrator and Photoshop tips and tricks—you can thank yourself later.

Room 132B — Business of Design
Ashley Bright
“This is your Chance to Change the World. Don’t F** It Up!”
As design thinking takes hold in all corners of our world, designers can have an impact like never before. A smart design solution could bring about tremendous change to thousands of people. But what if nobody ever gets to see it? The reality is no matter how good the design is, if you can’t get buy-in, your design is dead.

Room 132A — UX & Design Thinking
G. Mauricio Mejía
“Designing (Intentionally) for Behavior Change”
All design products change attitudes and behaviors, with or without designers’ intentions. As design practices and methods expand, designers need better tools and theories to make design decisions. This presentation includes two approaches: one based on cognition and the theory of behavioral economics (nudge) and another based on context and the theory of systems.

Room 131C — Diversity & Inclusion
Christina Carrasquilla
“Increasing Diversity in Tech and Raising the Status of Women”
Collaboration, representation, and access are approaches to increasing diversity and tech and in raising the status of women. This session will present a case study of a 3-day boot camp aimed at creating pathways to STEM careers for high school girls in Samburu, Kenya with Mandela Washington Fellow, Janet Silantoi.

Room 131B — Creative Collaboration
Gabby Shawcross
“How Digital and Physical are Converging”
The Digital and Physical worlds are converging like never before – leveraging digital experience design can help make environments more immersive, connected and intelligent.

Room 131A — In-House Design
Mike Russell
“Standing Up for Creative”
Designers are central to building business and non-profit visual communication strategies. They create a message that speaks to the consumer through technology, experience and advanced skill sets that, along with creative intuition, should never be taken for granted. Stand proudly for what you do and let your employers know your value.

Breakout Rooms
3:10 PM

Welcome from AIGA Arizona

Jenn Monroy, President

Main Stage
3:20 PM

Keynote
“How to Talk Money with Confidence and Avoid the 7 Most Lethal Negotiating Mistakes”
Ilise Benun, founder Marketing Mentor & author The Creative Professional’s Guide to Money

If you’re like most creative professionals, you hate talking money, whether you are negotiating your salary or a price with a client. But what if you learned to love the money conversation, develop a confident mindset and stop underpricing yourself? In this session, Ilise will reveal the most common mistakes creatives make when negotiating, and provide specific tactics for what to do instead.

Be sure to catch Ilise again on Sunday for a Breakout Session on Content Marketing!

Main Stage
4:10 PM

Coffee/Beverage Break

Room 120D Lobby
4:40 PM

Keynote
“Engaging in Disability as a Creative Practice”
Liz Jackson, The Girl with the Purple Cane

Designers are increasingly referring to disability in terms of accessibility. But accessibility is only one part of disability; it’s the need. And it is being taught at the exclusion of disability history, disability culture and disability theory. Liz discusses the impact of engaging in disability, not as a problem to be solved, but rather as a discipline and a creative practice. This presentation will teach designers how to design WITH, rather than for disability.

Main Stage
5:30 PM

Day 1: Wrap Up

Everyone on Stage for a Group Photo!

Main Stage
Time Event Location
9:00 AM

Day 2: Welcome Back

Rick Burress, Emcee

Main Stage
9:10 AM

Unconference Lightning Talks

Two-minute Impromptu Talks suggested by Attendees on Saturday

Main Stage
9:20 AM

Keynote
“The Art of Transformation”
Alison King, Modern Phoenix

Authentic transformation requires willingness to change. It’s not a solitary act—it takes will to make change with others. Evolution is more than biological, too. It’s a gentle yet challenging art that’s been passed on for millennia, rooting us deeply in our development as human beings. Design educator Alison King will highlight the ways that you (yes, you!) can be a source of transformation in others, even if you still have lingering imposter syndrome.

Main Stage
10:10 AM

Coffee/Beverage Break

Room 120D Lobby
10:50 AM

Breakout Session 3

Choose a session from one of six tracks:

Room 132C — Adobe
Rick Burress
“Tips & Tricks—A Wonderland of Mind-Blowing Gems from an Expert”
Rick’s mantra: “5 minutes or less or you’re working too hard” will be on graphic display in this, his most popular workshop. Learn incredibly practical, applicable techniques you’ll use weekly, if not daily. This breakout hits all the peaks—Photoshop, Color Management, OS efficiencies, Illustrator, AfterEffects, Bridge, Photography, Composition, Branding—and will leave you saying “I could have used that yesterday!”

Room 132B — Business of Design
Ilise Benun
“How to Create Bat-Signal Content to Attract Your Dream Clients”
Content marketing is, hands down, the most effective marketing tool if you want to attract your dream clients — the ones who are pre-qualified and vetted by the time you have your first conversation. In this special breakout presentation, keynote speaker Ilise Benun will show you how to strategically map out a content plan designed to get better clients with bigger budgets.

Room 132A — UX & Design Thinking
John Huber
“Design Systems: Designing Digital Products at Scale”
Delivering consistent experiences across digital channels is crucial to presenting your message and maintaining trust with people who interact with your brand or organization. John will share what goes into creating and maintaining a design system. Learn how a lean, in-house design team, in a large organization can design and maintain enterprise-level digital products, built to evolve.

Room 131C — Diversity & Inclusion
Margaret Sullivan
Discovering Clarity: Beauty Packaging Design and Low Vision
Beauty packaging design often consists of small text, low contrast and little to no texture. These design standards make navigating packaging design difficult for users, especially users with low to no vision. Through discoveries from my research, this presentation offers proposed solutions  to alleviate challenges the visually impaired community faces with beauty packaging design. 

Room 131B — Creative Collaboration
Patricia Murphey
“See Hear Feel: Conceptualizing a Mindfulness Book for Children”
See, Hear, Feel is a guide for young children and their caregivers on how to practice mindfulness in their daily lives. I’ll be sharing the story behind the three women responsible for the creation of this book, our evolving roles, our creative process, publishing process, and our mindfulness practice.

Room 131A — In-House Design
Prescott Perez-Fox
“Win From Within: How to Survive and Thrive as an Internal Creative Team”
Internal creative teams have made strides in recent years, but new struggles have emerged. Join veteran in-house designer Prescott Perez-Fox to hear experiences and insights from internal teams large and small across corporate, consumer, non-profit, education, software, and technology sectors. Audiences will receive practical, actionable ideas for any in-house designer, whether solo generalist or internal agency.

 

Breakout Rooms
11:45 AM

Breakout Session 4

Choose an EVOLVE track session:

Room 132C
Lisa Peña
“Information Design: An Evolving Story”
Despite the present-day popularity of information design, no one really knows its history. In focusing on 18th and 19th century works, new contributors have been uncovered. By reviewing the history of this field, we learn it is much larger than we previously knew, and its story continues to evolve.

Room 132B
Aaron Pierson
“Selling Your First Six-Figure Engagement”
In this session, I’ll break down exactly how to convert your current and potential clients into consistent business for your agency or freelance business, dissecting my entire process from the initial discovery call all the way down to submitting the proposal. The goal is to give creatives the confidence to position themselves as problem solvers, not order takers.

Room 132A
Banna Tesfay & Shelby Rinke with panelists Miles McDermott, Sydney Crabtree & Scott Biersack
“(Not So) Starving Artist”
Young Designers Panel Discussion
Let’s be honest—there’s a lot they don’t teach you in design school. As the industry evolves and the status quo shifts, it’s overwhelming as a creative to prepare yourself for finding a career path. In this panel, we’ll chat with some innovative young designers about the secrets to success and how to not only find your seat at the table, but eat your dinner too.
 

Room 131C
Amy Robinson
“That’s My Story + I’m Sticking To It”
We all know the power of a good story—one that is impactful and leaves an imprint on us long after we’ve read it. As designers and brand advocates, we harness the same power to help bring visual stories to life. But what about our OWN story and how it affects what we do in our day-to-day life? This talk explores how our own story shapes our choices in life, love, and our pursuit of no bull$#!*. It’s my story, and I’m sticking to it.

Breakout Rooms
12:30 PM

Lunch on your own

Downtown Phoenix
2:20 PM

Keynote
The Creative Evolution of One Anxiety-Ridden-People-Pleasing-Jack-of-all-Trades-Master-of-None-Introverted-Hermit.”
Bob Case, Chief Creative Officer, LAVIDGE

From strategies on staying inspired, and learning new skills, to advice on where to work and how to move ahead within a company and engage others to help elevate your work, Bob will talk about his own journey and why he thinks Arizona is awesome for creatives. Get ready to hear about failures (oh so many), opportunities for humility (daily), moments of terror (some funny, some not so) and his successes along the way.

Main Stage
3:10 PM

Refresh with AZIMA
Coffee/Beverage Break

Room 120D Lobby
3:40 PM

Best of 2019 Announcement

Kathy Morgan, Exhibition Curator

Main Stage
3:55 PM

Keynote
“The Game… Evolved”
Robert Generette III, aka Rob Zilla, Vector Art Monster

Being part of the illustration major leagues takes skill and determination, but you also need to work quickly. Mobile devices and apps are powerful tools that let you create anywhere — at home or away — but it takes more. You have to have GAME. Join award-winning educator and illustrator Rob Generette III (Rob Zilla) to see how the pros “play ball.”

Main Stage
4:45 PM

Day 2: Wrap Up

Thank You and Acknowledgements

Phoenix Design Week Team

Main Stage

Speakers and schedule subject to change.

That’s not all—join us all week long for more community events.