Robert Generette III: Master of Digital Illustrations… and Nicknames

Robert Generette III — also known as Rob Zilla III, the “vector art monster,” and formerly as Mr. G (a nod to his years as a high school art teacher) — is an award-winning illustrator whose work is as fascinating as his pseudonyms. And to think he creates his compelling sports illustrations using just an iPad Pro with and Apple Pencil — it’s incredible!

With clients ranging from Nike, NBA, MLS, MLB, ESPN, Cycle, XBOX and Adobe, Rob has achieved great success as a creator, which he attributes to traditional art experiences, layer management and his willingness to try new things. And thank goodness for that considering one of these “new things” includes having him as a keynote speaker for the Evolve Design Conference.

Before the conference is upon us, let’s get to know Rob a little better:

What is your favorite color, and why?
Grey is my favourite hue. It’s neutral yet strong. When paired, it brings out the best in other hues.

What keeps you going when you’re focused on a project? Is there a particular saying or song that gets you moving?
Go! Over the years this has become one of my favorite phrases. It’s exclamatory, a direct command, a cheer, confirmation and an extreme form of action. When said in the right context, it makes you want to move right away. Motivation.

If you were given the opportunity to see into the future, what would you want to know?
Ummm. The Mega Millions winning numbers –– duh!

If you hadn’t ended up in the career you are in, what do you think you’d be doing?
I would continue my career as an art educator. I was a damn good one.

To learn more about Rob, his illustrations and the origin of his nicknames, be sure to check him out at PHXDW’s Evolve Design Conference on Oct. 12 and 13.

By Breanne Krager