October 24, 2021

Understanding Messaging 理解 with Pattie Moore

AIGA Arizona, Pattie Moore

In 440 BC, the play Antigone, written by Sophocles, admonishes us not to shoot the messenger, "For no man delights in the bearer of bad news." As we endeavor to recover from a global pandemic fueled by misinformation, anger and fear, how do we best create trusted "Messages"? How do we, the Creatives, make convincing arguments that drive progress and not enhance divides? Our genius is at the heart of it all.

Note: This event is 1.5 hours.