October 23, 2021

Everything I Know About Brand Identity I Learned in the 1980s

AIGA Arizona, Prescott Perez-Fox, Lecturer at Arizona State University

Growing up in the 1980s I didn't think twice about the design and branding around me. Years later, I understand how influential it all was. This talk is a fun ride through our recent design history, reacquainting ourselves with typography, logos, and communication design of yesteryear. Attendees will walk away with inspiration and a revived sense of nostalgia. These new mental connections will help them hatch new ideas in their own practice.