Robert Generette III

aka Rob Zilla III

Robert Generette III is an award winning illustrator, former art educator and self-proclaimed “vector art monster” hailing from Washington, DC Metropolitan Area. Under the pseudonym Rob Zilla III, he uses an iPad Pro with Apple Pencil to create compelling sports illustrations and portraitures for clients ranging from Nike, NBA, MLS, MLB, ESPN, Cycle, XBOX and Adobe. Rob attributes his success to traditional art experiences, layer management and his willingness to try new things.

Get to know Rob

What is your favorite color, and why?
Grey is my favourite hue. It’s neutral yet strong. When paired, it brings out the best in other hues.

What keeps you going when you’re focused on a project? Is there a particular saying or song that gets you moving?
Go! Over the years this has become one of my favorite phrases. It’s exclamatory, a direct command, a cheer, confirmation and an extreme form of action. When said in the right context, it makes you want to move right away. Motivation.

If you were given the opportunity to see into the future, what would you want to know?
Ummm. Mega Millions winning numbers… duh!

If you hadn’t ended up in the career you are in, what do you think you’d be doing?
I would continue my career as an art educator. Damn good one, in fact.

See Rob’s closing keynote “The Game… Evolved” on Sunday, October 13 at the PHXDW Evolve Design Conference.