Jane Goat

Mural artist, letterer, and illustrator

Jane Goat is a mural artist, letterer, and illustrator based in Phoenix, Arizona. She has a deep client list including Target, The Washington Post, and the US Soccer Federation. With a background in lettering and illustration, she creates custom one-of-a-kind designs with an emphasis on attention to detail, ornamental elements, and legibility. 


Get to know Jane

What is your favorite color, and why?
I am actually colorblind to red/green which really is tricky when painting scenes that are supposed to be rendered in a more realistic style. My paintings are graphic, and therefore when I paint, I plan my process much in the way that layers in Adobe products are placed. The last layer of all my painting is black, and anyone who follows me on Instagram knows that black days are my favorite days. There’s something about the contrast that black inhibits with all colors that brings the paintings to life! So I’ll say black and I’m sticking to it! 

What keeps you going when you’re focused on a project? Is there a particular saying or song that gets you moving?
Whenever I’m in a creative flub I always listen to Florence and The Machine for more motivation. She is my god. I also remind myself that this is the artist struggle. Sometimes inspiration is easy, sometimes you have to work for it. My job isn’t to curate inspiration. My job is to communicate the inspiration through me as unfiltered as possible for others to experience. 

What’s your superpower, or one you wish you had?
Oh, I’ve been working on this answer since I was 5. I think I’ve finally settled on shapeshifting. This way, I can be a fly or gnat and be invisible, a celebrity with unprecedented access, a bird who can fly, etc. — it’s all the superpowers in one! Who wouldn’t choose this?!

What design or career advice would you give to your younger self?
Don’t be so focused on what everyone else is doing and limit your time on social media. I often wonder what my style would be if I wasn’t inundated with inspiration from the Internet. Also, NEVER stop experimenting. You might not know what you’re doing and that feels uncomfortable sometimes, but there’s no question it will teach you something you might use somewhere down the line in your work. Never stop learning.

If you were given the opportunity to see into the future, what would you want to know?
The powerball numbers for next week. 

How do you think design impacts your everyday life? The community?
Design is in everything. The cars we drive, the coffee we drink, the technology we buy, the media we absorb, the roads we drive on, etc. Everything you experience is a carefully curated experience that someone made for you, so be alert — savor it and appreciate the effort in things you enjoy, and know your boundaries on things that aren’t good for you and your journey. 

If you hadn’t ended up in the career you are in, what do you think you’d be doing?
Well, my heart tells me I’d be a Marine Biologist or working with the oceans in some capacity. But based on my personality, I’d probably be in sales of some kind (womp womp).

Attend Jane’s breakout presentation “The Business of Freelance” on Saturday, October 12 at the PHXDW Evolve Design Conference.