Ilise Benun

Marketing Mentor

Ilise Benun is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets. She is also a national speaker and business coach, author of 7 books and the Marketing Mix Blog, and host of the #HOWLive podcast and the Marketing Mentor Podcast.  In addition to being a Program Partner for HOW Design Live, she teaches as adjunct faculty at Maryland Institute College of Art. Her online courses can also be found through CreativeLive, HOW Design University and American Writers & Artists Institute. Follow her @ilisebenun and get her Quick Tips at



How to Talk Money with Confidence & Avoid the 7 Most Lethal Negotiating Mistakes 

With Ilise Benun, author of The Creative Professional’s Guide to Money

If you’re like most creative professionals, you hate talking money, whether you are negotiating your salary or a price with a client. As a result, you probably don’t secure the best deals for yourself. 

But what if you learned to love the money conversation? Wouldn’t you be better at it? 

In this session, Ilise Benun, Founder of and author of The Creative Professional’s Guide to Money, will reveal the most common mistakes creatives make when negotiating, and provide specific tactics for what to do instead.  Takeaways include: 

  • How to develop a confident mindset and stop underpricing yourself
  • How to avoid “price blurting” and learn to love “the money conversation”
  • The 7 small (but lethal) negotiating mistakes creative professionals make most often (and what to do instead)


Breakout session: 

Content Marketing for Creative Professionals


How to Create “Bat-Signal” Content to Attract Your Dream Clients

With Ilise Benun, author of The Creative Professional’s Guide to Money

You know you need to promote yourself and your creative services. The big obstacle is figuring out what your content should be and which marketing tools to use — that stops so many their tracks!

Content marketing is, hands down, the most effective marketing tool if you want to attract your dream clients. Those are the ones who are pre-qualified and vetted by the time you have your first conversation. But it’s a long-term strategy that requires an investment of time and strategy to get right. 

Ilise Benun, founder of will show you how to strategically map out a content plan and share “excellent examples” of what others are doing that’s getting them better clients with bigger budgets. 

Attendees will learn: 

  • How to become a “business detective” and learn to identify the pain points you can cure
  • How to use curiosity and generosity as marketing tools
  • How to create content that will be a bat-signal to your dream clients and attract them to you