Breakout

Banna Tesfay

JuniorDesigner, R&R Partners

Banna is a visual designer and thinker, born and raised here in the desert. She’s a Junior Designer at R&R Partners, and has fluctuated between in-house and agency since she started designing at an early age. She’s worked with companies such as UNICEF, Dreamville, and Adobe as a creative. 

 

Get to know Banna

Tell us about a project or accomplishments from the past 10 years that had a major impact on your life or career.
When I was in college and working in local concerts, I was propositioned by someone at Adobe to design a poster for an artist that I truly admire. I was pretty young, and had spent a long time second-guessing my design ability. But working with the Adobe and Dreamville team really pushed me to value myself as a designer, and a fucking good one at that.

What is your favorite color, and why?
People will hate, but a good, rich red is always my go-to.

What keeps you going when you’re focused on a project? Is there a particular saying or song that gets you moving?
“It be like that sometimes” has recently stuck. Because it really do be like that sometimes.

What design or career advice would you give to your younger self?
Honestly, it’s cheesy and predictable, but don’t compare yourself to other creatives. You will find your style and voice, and it’ll probably be in the place you least expected.

If you were given the opportunity to see into the future, what would you want to know?
If my parents are still telling people my job is “working in computers.”

How do you think design impacts your everyday life? The community?
The community? Design plays an integral part of the decision-making of the world. It’s embedded into almost everything; it’s more rare to be unimpacted by it. Me personally? By forcing me to sit three inches from my computer screen switching back and forth between two color options that are a number off because I SWEAR THEY LOOK DIFFERENT.

If you hadn’t ended up in the career you are in, what do you think you’d be doing?
I’d probably be a writer. A novelist specifically. I’m still holding out in case this art shit doesn’t work out. 

Attend Banna’s breakout panel “(Not So) Starving Artist” on Sunday, October 13 at the PHXDW Evolve Design Conference.