Breakout

Amy Robinson

Owner/Boss Fox, Tiny Fox Creative

Amy Robinson is an in-house Graphic Designer with the Arizona Cardinals and CEO/Boss Fox of Tiny Fox Creative, a boutique design firm specializing in aiding small businesses and nonprofits. She has served on the AIGA Arizona board as well as the Girls in Tech Phoenix chapter. Amy is also a mom boss, dog mom and nap enthusiast.

 

Get to know Amy

Tell us about a project or accomplishments from the past 10 years that had a major impact on your life or career.
The following are highlights of my “look Mom, I’ve made it” movement. Some have been with my full-time gig and others have been firsts with the side gig that have taken me out of my comfort zone and made me step up to the plate as a designer and entrepreneur.

  • Started 5th season with the Arizona Cardinals – in-house design jobs are hard, so yay for another year making it without choking someone (just kidding!).
  • Launched Tiny Fox Creative – May 2018
  • Featured in Voyage Magazine Local Trailblazers Chandler AZ edition – June 2019
  • Featured Phoenix New Times 2017 – 100 best in Phoenix
  • Women in Design Keynote at ASU Main Campus – March 2019
  • Alumni Chat, ASU Polytech Campus – March 2019
  • AIGA Arizona – Advisory Board 
  • Girls in Tech Phoenix – Graphic Designer

What is your favorite color, and why?
Green, specifically PMS 3435. Ooh lala! Talk about FANCY! This color screams sophistication and modern va va voom! It’s fun, timeless and yet can be super serious and powerful. 

What keeps you going when you’re focused on a project? Is there a particular saying or song that gets you moving?
Music! I tend to listen to music that is a blend of cafe music and hiphop… so chillhop. There needs to be a solid beat that isn’t too distracting. It’s great background noise that keeps my momentum going (I like to work on the beat sometimes).

Saying: “Sit down. Be Humble.” — Kendrik Lamar

What’s your superpower, or one you wish you had?
My superpower My energy level. Not everyone can handle high voltage Amy. It helps hype people up, but it also weeds out the people who can’t handle it. Win win. 

What design or career advice would you give to your younger self?
You don’t have to do it all. So many times I wanted to do it all to keep others happy and sometimes I still do. I’ve slowly learned to set boundaries for myself to make myself a better designer and person in general. The “art of the unapologetic no” is one I’m still mastering. Every day is better than the last.

If you were given the opportunity to see into the future, what would you want to know?
What ways I can stop global warming and heal our earth. Even if it’s designing the patent for the next big earth-saving idea, I’d be in on that.

How do you think design impacts your everyday life? The community?
We don’t think about it but, design is everything. How we connect to one another and to the world is all wrapped up in design.

If you hadn’t ended up in the career you are in, what do you think you’d be doing?
Hmm…something in the arts field. I’ve tried getting out of the arts/design field altogether at one point and couldn’t. It’s like the donut you shouldn’t have on your diet, I keep coming back to it.    

Attend Amy’s breakout presentation “That’s My Story + I’m Sticking To It.” on Sunday, October 13 at the PHXDW Evolve Design Conference.